Below is a presentation I put together for Major Studio to explain the contributions of Swiss Linguist Ferdinand de Saussure and his idea of Semiotics. When I studied Linguistics as an undergrad, I learned about structuralism, which is just another signifier of the same signified that semiotics represents (confused yet?). It was interesting for me to make connections between linguistic concepts and design, as well as to learn how the art and design world has adapted these concepts.